Archive for November, 2006

Less is Less

Wednesday, November 29th, 2006

If you want to win at life, as in poker, “you have to know when to hold ’em and know when to fold ’em.” Too many distractions can erode one’s mental effectiveness.

Use your Delete key TODAY!

Read the Manual

Monday, November 27th, 2006

When both the yellow (charge plus) and the green (fully charged) button are lit on my Ryobi cordless drill’s battery pack recharger for more than 15 minutes, the oh-so-informative sticker on the charger instructs me to “see manual”. Too lazy to remember where I stored the manual, I turned to my faithful companion, Google, and let it do my legwork. Well, I found the information I was searching for and learned that it is either in “charge plus mode” (which is never explained in the manual) or the battery is faulty. So, do I know more now? No.

Anyway, during my read through the manual, I came across this entertaining diagram of an incorrectly inserted drill bit and decided to post it here for the up-and-coming youngsters who are choosing a career in construction, or for anyone who has been selected to provide the safety topic at the beginning of your next meeting. YOU know who you are.

Just sharing some knowledge. You’re welcome.


Friday, November 17th, 2006

Having relocated the office Labor Day weekend, and spending a month in getting things settled and back to normal, we have successfully launched our brand new, redesigned website. The new look is clean and fresh, and a much needed improvement from the previous mundane mortgage website template that had never been updated in 2 years and was, frankly, an embarrasment.

As we head into 2007, our goal is to prove to the world that we ARE different than the rest of the brokers out there. So, rather than buy a template from the bajillion website stores out there, we decided to go back to basics and buit a site from scratch that is aligned with our philosphy.

Keep it simple and personal.

Another very, very intersting thing is that without any conscious effort to promote our website with the search engines, we now are finding the Mortgage and Lending website on page 1 of Google’s search results – and sitting at the number 3 spot when you search simply on mortgage and lending.


In the real estate business, they say location is everything. So, now that we have the location, our next effort will be to begin driving people to the website. Webtrends is active and we will be watching the reports.

If you are reading this, let me ask you to check out the site and let me know what you think. Have we differentiated ourselves? Do you want to pick up the phone and give us a call? When you do, make sure to mention “weidemannia sent you”.

I Have THE JR-OJ Solution

Thursday, November 16th, 2006

“Insanity? It’s a tightrope I walk every day.”
Judith Regan in Psychology Today, May/June 2005

Well, guess who’s publishing OJ’s book?

Aren’t there any desert islands left where we can ship all of these loony bozos, and let them live in their mutual-admiration society – where they can’t hurt anyone? The ONLY caveat is that it must be very clear that absolutely NO form of communication is allowed to or from the island.

“Out of mind should be out of sight.”
Steve Weidemann in [ intentionally blank ]

So, Why Bother?

Wednesday, November 15th, 2006

Read a story in the latest issue of Time magazine that stated there are “100,000 new blogs created every day“. Makes you wou wonder just how much global communication takes place when it is just a bunch of opinionated people typing on their web-based typewriter, and tossing virtual musings into the internet trash can. Are you there, and do you care? Nope.

Patience Exhausted

Friday, November 10th, 2006

Today is November 9, 2006, and I am weary.

I believe that each one of us, forced to live in a technology-based and information-overloaded society, has a supreme entity-given right to have full access to the sophisticated software applications that allow us to activate a permanent BLOCK on anything that we choose to no longer have thrust upon us as we go about living our mundane little lives.

You know what I mean.

In the past, I had my IDGAS list. (For those acronymically-impaired readers, it means “I Don’t Give A Shit”.)

Well, today, my brain finally exploded, and I no longer care to have ANY exposure to information or mention of the following meaningless topics of discussion:


  • Britney Spears, Kevin Federline, their divorce, their stupid nicknames, their brainless interviews, their tears, their pain, etc.
  • Madonna and her poor little publicity-kid.
  • Angelina Jolie and Brad Pitt – although I don’t mind if they are acting in a movie – just lose that humanitarian “cause” crap.
  • Reese Witherspoon and Ryan P’s divorce. Claim to fame Legally Blonde? Geeze.
  • Kirsty Alley‘s ability to drive up Oprah’s ratings (like she needs that) because she put on a lot of weight, starred in a show about her fatness, became spokeswoman for company that made her lose weight, and then made a big deal made about her “coming out” bikini exposure on Oprah to show off her oversized, nylon-wrapped thighs. Enough already.
  • Reality television. After the first season of Survivor, what kind of idiots still watch that stuff???
  • … and the bajillion other topics that add no value to my life.


Thanks for respecting my wishes and not bringing up any of these subjects in my presence. I will try to do the same.

It Thinks Its a Bird

Wednesday, November 8th, 2006

I, too, experienced the thrill of flight when lifting my 850 Coupe up on two wheels while pulling in at the Tastee Freeze. Dave… I saw this and thought of you. You should have been inside the car with me if you really wanted your life to flash before you.

850 Fiat Love Stories

Thursday, November 2nd, 2006

Note to self: Create blog that collects memories from my 1970-1973 “coming of age” period, by highlighting events that center around this classic piece of Italian scrap iron – my very first car, a 1967 Fiat 850 Coupe. Isn’t it Sweet?

Steve's totally bitchen' 1967 Fiat 850 CoupeThe blog will, no doubt, evolve into my personal version of George Lucas’ memory dump, “American Graffiti“. Initial thoughts that come to mind include: cruising Whittier Blvd, Tastee Freez, two-wheel parking, fog lights at La Habra drive-in, 4-track tape deck, reverb and railroad tracks on Beach Blvd, mildew-encrusted yellow shag carpet, Craig speakers, 3-day engine rebuild with STP and sliced-off fingertips, Foster Road industrial park, The Bull Pen with Red, Horseface and Pugsley, Phil’s muffler, Myron’s velvet-covered volkswagen, Clay Smith 3/4 grind cam, Hurst shift handle, “Brown Sugar”, American Records, Der Weinerschnitzel, Tijuana Smalls, the Whittier Quad, Bali High and Friendly Hills, red angora and black terrycloth, fiberglass buckets and foam rubber, Huntington Beach (city or state?), push starts, road racing in La Habra heights, Dorthea Road, chrome megaphone exhaust tip, car fire at 50 mph, Westley’s Car Polish (with dimethylpolysiloxane), heating the springs, and oh so much more…