The Value of a Brain

The following from Business Week, Sept. 16th 2002 issue – letter to the editor:
“A time will come when it will dawn on us that competitive cores are built on intangibles, not special-purpose entitites or even stock options; that vast sums are spent on creating intellectual property, and that these are the assets that market values – and investment bets – are based on [“Brainpower on the balance sheet”]. The knowledge economy will force us onto the brainpower bandwagon, forcing managers to document intangible asset value and efficient R&D, and disgracing them if they cannot”.

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